In this session, we will dive into the world of artificial intelligence, the latest technology to enter our daily lives – and indeed the sport industry. 

• We'll learn about the origins and types of AI, how AI really works, and why there is a current "AI boom". 

• We'll look at the ways that AI is being used in sport, including athlete performance, sport business and operations, and fan experience. 

Session leader: 

Lucy Mills

Founder and Chief Catalyst of Ready Sport Global (READY) 

Ready Sport Global (READY) is a tech and innovation company that collaborates with athletes, sports organisations, tech companies, and brands to create strategies, share experiences, and host events that drive business and community impact. At the heart of READY’s mission is education, as experienced facilitators of curated learning experiences at the intersection of sport, tech, and social impact. This includes running the world-leading "Web 3.0 and Women’s Sport Hub" that explores emerging technologies, with a specific focus on women's sport. Prior to starting READY, Lucy Mills enjoyed a 15-year career in football and social impact, working in 20+ countries, including most recently at FC Barcelona.