Jonathan Licht: What broadcasters can do to ensure gender parity

S10 Ep 2

Along with game-changing women in sport, The Game Changers features male allies and today’s guest is having a huge impact on the visibility of women's sport.

Jonathan Licht is a managing director of Sky Sports. He originally joined Sky back in 1998 after starting his career at Eurosport, he was appointed managing director for Sky Sports in 2021 and is leading the business into its fourth decade of operation.

During his career at Sky Johnathan has overseen a number of significant initiatives that have made a massive impact on the profile of women's sport, especially in cricket, netball, golf and football.

Jonathan shares his own journey as a male ally for women’s sport, and we explore what more broadcasters like Sky can do to ensure gender parity across the sector both in front of and behind the camera.