Lucy Horsell: Leading the Way in Women’s Sportswear

Series 18 Ep 5

Lucy Horsell is a woman on a mission to empower female athletes at all levels as the co-founder of PeBe Sports Bras, a company that is transforming the sports bra market. 

This episode tracks Lucy’s journey from losing her way in formal education at school to becoming a successful entrepreneur.

With a passion for education, science and product, Lucy's journey to merge these worlds into one innovative venture was kickstarted after seeing firsthand the challenges schoolgirls face when it comes to sports kits. 

Equipped with a background in product development, Lucy is driven by an ambition to establish the sports bra as a functional and critical piece of kit.

Lucy talks so articulately about the importance of body literacy and self-care, especially in relation to breast health, as we explore the often-overlooked importance of proper sports bras for young women, the impact of breast size on participation in sport, and the need for better representation and understanding of women's needs in sportswear. 

With a background in investment banking, Lucy understands the world of funding and growth and she shares the huge challenges still facing women-led businesses.

We also discuss the importance of collaboration amongst women entrepreneurs as they support each other in a competitive landscape.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production