Shruti Saujani: Diversifying sport for women of all backgrounds

S9 Ep 2

Shruti Saujani is Senior Manager for Cities & Volunteers at the England and Wales Cricket Board - the ECB. Recognized as one of sports industry's next gen leaders in 2021, Shruti is passionate about ensuring cricket is a sport for everyone, and helping women from South Asian backgrounds overcome many of the barriers they face in sport.

As part of the ECB's South Asian Action Plan Shruti directs a national engagement programme, leading a team who are recruiting 2000 women into voluntary activator roles through the Dream Big Desi Women project.

Her dedication for a more equal playing ground in cricket and sports has seen her appear on the BBC, Sky and become a trustee with Miss Kicks Foundation.

Recognised as a 'Sports Industry Next Gen Leader' in 2021, Shruti has grown and developed her leadership skills in diverse commercial roles. Before working in sport, was recognised for bringing culture change in the automotive industry.

In this fascinating conversation Shruti shares her learnings for creating an inclusive sports environment, the path to getting more women from diverse backgrounds onto the elite pathway and how recent revelations about the treatment of Azeem Rafiq impacted her personally and professionally.

You can find Shruti here on LinkedIn.